If you, like us, are connected to the thoughts and feelings described below, then we have prepared something for you.
This association is here for everyone who is a supporter of the Jiřák and Náplavka Farmers Markets, who visits them, shops at them, and wishes to see them improved and refined. This association is for those who would like the markets to fulfill their primary purpose: the sale of authentic and high quality Czech food, the majority of which comes from small, local, and oftentimes family farms. This association is for those who would like the markets to connect friends, and it is for those who want to strive to continually improve Czech food, its quality and origin.
The association is also for those who are willing to stand up for what they believe in.
What can we look forward to? We would like for members to meet from time to time. We would like to invite members, for example, to sample new foods (cheeses, meats, breads…). We would like to invite members to various seasonal celebrations (apples, honey, herbs…). We would like to introduce members to interesting guests working in gastronomy. We would like to share interesting recipes and experiences. And for those who are so inclined, we would like to invite you to interesting educational lectures concerning food quality and security. More details are coming soon.
If you identify with these ideas, fill out the below form so that we can best know your needs and wishes – members and those who wish to become members.
We are responsible and thoughtful consumers. We are not indifferent to what we eat and where we shop.
We support Czech food. We give it a chance on the market, and we are interested in the producer.
We desire high quality, fresh food.
We respect the principle of a fairer price for goods, if you pay directly to the producer.
We desire to learn credible information about the availability and security of food.
We are not indifferent to ecological concerns, and the condition of the Czech countryside rests on our hearts.
We are aware that by supporting farmers markets, we are supporting the creation of jobs and advocating as a consumer that taxes and profits arising from business with Czech food producers remain at home and in the (Czech) state coffers.
We would like to meet one another at the market. We feel that we have had enough expansion of retail markets, which cause continued globalization and financial insecurity.
We are happy to support with our purchases small, and oftentimes, family farms, and we enjoy meeting directly with the producers at the market.
We honor our roots. We are loyal to traditions that create a kind of national sense of belonging and health, and we support something that could be called patriotism.
Farmers markets, as we understand them and as we try to organize them, are small islands of personal freedom in a gigantic world where rules are often determined, and will increasingly be determined by, multinational organizations and large retail chains.
Farmers markets are sales outlets for family farms, for small growers and farmers, for small producers, and even for surplus from the garden. Inexpensively and free of trouble with so-called browsers, farmers markets make it possible to realize direct sales for fair prices – without a middleman, simple and direct. Shopping at the market is not a sterile, consumerist experience; it is a social gathering.
Farmers markets bring city dwellers the opportunity to buy fresh, high quality, local food directly from the source; farmers markets bring the opportunity to meet with the growers or producers, to share your opinions with them, and to influence what is grown or made. An active market helps to maintain a minority of knowledge about agriculture and farms, or production practices that emerged over generations
An active market in the region supports natural human creativity – would you like to know, for instance, how to make excellent jams, how to grow and arrange flowers, how to make home syrups or anything else outstanding that people appreciate. Then we must not sink into despair. We can work for it. The market can be an ideal place to start.
Everyone has long known that trade, industry, or country cannot feed us all. Plenty of people must rely on their positive, individual abilities (emphasizing the positive, because ability means to know how to steal, which we confront in despair). Therefore, a place for free, direct sale cannot be allowed to vanish. We must protect a little public space and not let all of it go to advertising agencies, supermarkets, and corporations. It is in our interests, in the interest of our society where we live.
We introduce the ambassadors, those individuals who contribute not only their expertise and professional skills, but who bring all types of contributions to the blossoming club.
We appreciate the opportunity to buy local food from local producers. The system of selling food through a market is a time tested and highly functional concept. It is a tradition that was ended by the former political regime, and we are glad that it is returning to the Czech Republic.
We happily shop at markets like those at Naplavka or Jiřího z Poděbrad, where time seems to pass by a little differently than elsewhere. We enjoy not only the beautiful environment but the mainly Czech products from people who absolutely believe in their products and give them their heart.
I used to be jealous of Bratislava’s ‘Centralné trhovisko‘, Vienna’s ‘Nashmarkt‘, Paris’s many market-alleys (personally my favourite one is ‘rue Poncelet) and Stuttgart’s ‘Markthalle‘. That’s why I got excited when I saw first few Farmers‘ markets in Prague. I shop there often. I like the idea of buying goods directly from their producers. In fact, I go to a supermarket for beer and soda only.
I teach women and girls how to cook, and then how to cook better, faster, and with greater confidence, how to use the kitchen equipment that they have, and how to understand what is happening when cooking. A person cannot actually like something that she does not understand. And therefore I still have something to explain. I’ve written four cookbooks, and I’m working on a fifth.
FRIENDS OF THE JIRAK AND NAPLAVKA FARMERS MARKETS ©
Membership is free
It does not commit you to anything
Food and drink tastings
Popular educational and expert conferences
Meet-and-greets with personalities from the food and gastronomy world and elsewhere
Food safety and quality